ABOUT US
The specialists behind your growth
Marketing Vales is a results-driven digital marketing agency built on a clear and simple promise: you’ll work and communicate directly with the senior specialists who will implement your strategy to help you achieve your business goals.
THE FOUNDATIONS
Our story
Vales Marketing was founded with a clear purpose: to help brands and businesses consolidate their digital footprint and maximise their organic positioning, designing effective growth strategies and optimising every tactic in the process.
With over 7 years of experience in the sector, we deeply understand the complexities of the digital ecosystem—especially competitive SEO, where brands compete to be their audience's first choice. The digital marketplace is full of opportunities, but only companies capable of adapting and optimising their channels will continue to lead.
Following this market analysis, Vales Marketing was established to empower businesses to scale their digital presence in the most efficient and profitable way, by integrating SEO, high-impact web design, process automation, and overall digital growth strategy.
More than just an external agency, we become your strategic partner. We support you through every phase of growth, executing with precision and always aligning our actions with the real engine of your project: your commercial goals and business ROI.
We have a proven track record working with brands across diverse sectors—such as tourism, education, hospitality, home decor, food & beverage, and energy—spanning European, UK, and Latin American markets.
"A 360º organic positioning approach designed to connect you with your ideal customers: people who are already actively searching for what you offer, but cannot find you yet. We exist to bridge that gap and bring you closer to your audience."
BEHIND THE BRAND
Meet the specialists
"Direct access to the senior specialists executing your strategy.
Erick De la Cruz Vales
Founder & SEO specialist
Over 7 years driving organic and technical SEO growth for brands across Europe. Specialised in duplicate content correction, custom schema markup, SEO-optimised website migrations, intent-based B2B content mapping, GEO, AI, and automation.
Digital strategy SEO Technical SEO Content marketing PR & digital footprint E-commerce managerGEO & AEO
Jannely Sandoval Vales
Web design & Automation
Specialist in custom front-end development, conversion-focused UI/UX design, and smart systems integration. Expert in building lightweight WordPress & Shopify storefronts and designing automated workflows (n8n, Make) that reduce operational admin.
Web development UI/UX design Shopify & WordPress Workflow automation N8N MakeCRO
MEASURABLE ROI
What we believe in
The principles that guide every decision we make for your business.
Transparency
We share everything: data, strategy, results. No black boxes. You own your analytics, your code, and your content at all times.
Direct access
No intermediaries. Your senior specialist IS your day-to-day point of contact, ensuring speed and absolute clarity.
Results over clicks
Revenue growth and acquisition cost (CAC) reduction matter more than vanity traffic. We optimise for conversions.
Partnership Model
We grow with our clients, not just for them. We limit our client roster to ensure each project receives dedicated senior attention.
TECH STACK
Partnerships & Integrations
We leverage and integrate the industry's leading search, analytics, and AI technologies to scale your business.
Ready to work with specialists who care?
Skip the sales pitch. Book a discovery call directly with our co-founders and let's discuss how we can align your organic search, website, and automations for growth.
SOLUTIONS
Our services
SEO & GEO
Platform-specific SEO audits, competitor analysis and authority building, designed to attract high-intent prospects who are actively searching for your products or services.
- Technical SEO
- Content strategy
- Link building and digital PR
- Local & International SEO
Web design & development
Fast, clean-coded, and stunning websites built to convert cold visitors into warm inquiries. Focused on speed, usability, and conversion rate optimisation.
- WordPress
- Shopify development
- Landing pages
- Speed optimisation
AI & automation
Automate manual workflows, sync data across platforms, and deploy AI tools to scale your business operations without increasing headcount.
- Workflow automation
- AI content & Tools
- Chatbots & Conversational AI
- Data integration & Sync
Social media marketing
Strategic content management and initiatives to boost brand presence. Focused on engaging with the public and generating qualified leads via social media.
- Content strategy
- Social SEO
- Community management
- Social analytics & Growth
Digital and growth strategy
We connect your organic traffic channels, website architecture, and business technology. We build a clear, measurable roadmap to scale your brand authority and conversions without relying on paid advertising.
- Competitor & Market analysis
- Organic channel strategy
- Performance analytics
- Conversion optimisation